On Singapore's premier shopping street, Alice creates a retail experience for Free Skin that balances brand storytelling with conversion-focused design. The storefront employs full-height glazing with strategic product displays that act as visual magnets for passing foot traffic, window merchandising zones rotate weekly, maintaining fresh appeal for repeat pedestrians. Upon entry, the customer journey is carefully choreographed: an immediate hero product display captures attention, clear sightlines throughout the space prevent disorientation, and the layout naturally guides shoppers past maximum inventory before reaching checkout.
The material palette communicates the brand's clean skincare philosophy: white quartz countertops suggest purity and clinical effectiveness, light oak shelving provides warmth preventing sterile feeling, brushed brass accents add premium positioning without ostentation, and large-format white tiles create seamless surfaces that photograph well for social media, critical for beauty retail. Lighting design layers multiple sources: 4000K LED tracks highlight product displays accurately rendering skin tones, softer ambient lighting creates comfortable browsing environment, and backlit shelving adds visual interest while improving product visibility.
The service counter functions as both transaction point and consultation space height designed for comfortable standing conversation, integrated tablet mounts for inventory checking, and concealed storage for stock and bags maintaining clean aesthetic. Fitting rooms (if applicable) feature flattering lighting that encourages purchases while remaining honest enough to prevent returns. Throughout, durability meets beauty: high-traffic areas use porcelain tiles mimicking marble, display fixtures feature powder-coated steel resisting fingerprints, and all surfaces clean quickly maintaining premium appearance despite hundreds of daily customer interactions. This is retail design that understands every element either supports sales or gets eliminated, creating spaces where brand experience and business performance reinforce each other.

Designer
Alice